Keyword research is a primitive part of search engine optimization (SEO) that helps websites rank higher in search engine results pages. There are multiple tools available to offload the keyword research burden, and the seoMoz keyword tool is one of the top of these.
Moz holds many features as it helps users check what’s going on in search trends, competition levels, and other important metrics. This tool has a simple interface, but still some users find it difficult to use. If you belong to the same category, this Moz keyword research guide will help you comprehend the whole process in easy steps.
In this article, I will describe how to use seoMoz for effective keyword research, check its difficulty score, and more. My main goal is to grab keywords using its free as well as premium versions that help rank high. So, let’s get started without further wait!
Why Use seoMoz Keyword Research Tool?
seoMoz Keyword Research Tool checks multiple ranking factors and provides deep insights into search queries. Unlike other tools, it doesn’t focus solely on search volume but offers a special approach to grab keywords and here it is:
- Check how hard it is to rank for a keyword in search results (Keyword Difficulty).
- Figure out how many possible users will click on the organic results (CTR).
- Check out if the specific keyword is informational, navigational, or commercial (Search Intent).
- Inspect competition analysis in Google’s search results and find keywords on which your competitors are ranking.
These features of Moz help users refine their Keyword research strategy with data-centric insights.
How to Use Moz Keyword Research Tool for Free?
If you are on a budget, you can use the free version of the keyword research seoMoz tool.
Here are steps to find seoMoz keywords with its free version:
Step 1: Create a Moz Account
First, visit the Moz keyword explorer tool and create a free account if you don’t have one. The free version allows a limited number of keyword searches per month.
Step 2: Enter Your Target Keyword
Type your desired keyword into the search bar (e.g., “best SEO tools”) and then click on the Analyze button to see seoMoz keywords stats.
Step 3: Study Your Keyword Stats
Each of these stats has its specific purpose, therefore study those stats in-depth. For instance, the keyword difficulty metric shows how hard it is to rank for a keyword. The search volume stats tell the estimated number of searches per month. Similarly, the organic CTR indicates the percentage of clicks that go to organic search results.
Step 4: Secondary Keywords
Moz provides a list of related or secondary keyword suggestions. You can use these keywords to optimize your content for MozSEO best practices.
Step 5: Get Keywords
Copy relevant keywords and related ones for later use. It’s important to note that, the free version allows only limited keyword export. So, you can note down the valuable keywords by yourself.
Pro Tip: The keyword research seoMoz free tool gives each user 10 free queries that you can use to find premium keywords and save your budget.
How to Use Premium Moz Keyword Research?
Moz’s premium plan unlocks advanced features that help you do better keyword research and competitor analysis. Here are the simple steps to follow:
Step 1: Pick a Moz Pro Plan
Since you already have an account, so pick a suitable Moz Pro plan based on your needs. This will help you get unlimited keyword searches and additional features.
2. See Premium Metrics
The premium version provides detailed keyword insights based on clicks which helps see actual user engagement. Also, it provides you with a keyword priority Score (a combination of CTR, difficulty, and search volume) and SERP Analysis.
3. Competitor Analysis
Another great feature of Moz Premium is that it helps discover competitor URLs to top-ranking keywords. In this way, you can identify gaps in your content strategy and optimize accordingly.
4. Export Keywords
You can easily download your keyword lists in CSV format. Further, you can sort these keywords by priority, difficulty, or relevance to plan your content strategy effectively.
Benefits of Using seoMoz Keyword Tool
Here are the key benefits of extracting keywords using seoMoz:
- The Moz keyword research guide provides precise data, which makes it easy to find high-value keywords.
- Both the free and premium versions of MozSEO have a simple interface. This makes the keyword research process smooth.
- With the seoMoz keyword research tool, you can check competitor rankings and optimize your content accordingly.
- The Moz check keyword by clicks. So, this feature helps you assess how often people click on specific keywords.
- Also, the Moz blog keyword research helps you see new SEO keyword research trends and tips. These insights help refine your SEO approach to target low-difficulty, high-traffic keywords.
Conclusion
It is important to know how to do keyword research and use Moz keyword research tool to uplift your website’s search ranking. No matter, whether you use its free or subscribed version, it helps you pick competitive keywords with low difficulty and high volume.
Furthermore, if you have a keyword list, you can check them one by one with seoMoz keyword research to check their competition level. Besides, you can have your hands on SERP analysis to check the sites of your competitors.
So, what are you waiting for?
Follow this Moz Keyword Research Guide today to find the right keywords, track competitors, and improve your site’s ranking.
